PRIME Philippines, founded in 2013 by Jettson P. Yu, is set to expand its real estate advisory and brokerage services across Asia-Pacific. Once a startup facing skepticism, it has grown into one of the country’s fastest-growing consultancies by challenging tradition, highlighting emerging markets, and promoting industrial real estate. With global ambitions, PRIME aims to be the first homegrown Philippine firm to provide real estate insights and solutions abroad.

Demand for industrial space in the Philippines is set to rise, driven by logistics, manufacturing, and the growing need for data centers. PRIME Philippines projects 50 million sqm of additional space by 2035, costing about P1.5 trillion. With Luzon’s industrial occupancy at 97% and over 100 data centers expected in three years, the country’s industrial sector is poised for massive growth and stronger foreign investment.

Highest and Best Use (HBU) analysis identifies the most optimal, feasible, and value-maximizing use of a property, guiding owners, investors, and developers in strategic decisions.

Appraised, market, and zonal values each serve different roles in real estate — from lending and pricing to taxation. Knowing the difference guides better decisions.

Feasibility studies assess market demand, financial viability, and risks to ensure real estate projects are practical, sustainable, and positioned for success.

Land classification sets broad purposes like agricultural or residential use at the national level, while zoning defines specific local uses, guiding orderly development.

RA 7916, the Special Economic Zone Act, created PEZA and ecozones that provide incentives, jobs, and globally competitive environments for industries nationwide.

Local governance is at the heart of nation-building. Before the 1990s, much of the Philippines’ development planning and decision-making...

RA 7652, the Investors’ Lease Act, allows foreign investors to lease Philippine land for up to 50+25 years, fueling growth while preserving Filipino land ownership.

RA 9856, or the REIT Law, democratizes real estate investment by allowing investors to buy shares in income-generating properties while helping developers unlock capital.

The Real Estate Service Act (RESA) professionalizes the Philippine property market by requiring licenses, upholding ethics, and protecting buyers and investors.

PRIME Philippines assisted TIEZA with due diligence, appraisal, and highest-and-best-use studies across provincial sites to guide sustainable tourism development.

PRIME Philippines conducted a feasibility study for a residential project in Puerto Princesa and Metro Tagaytay, analyzing market demand, pricing, and financial viability

PRIME Philippines, commissioned by the DTI, led a nationwide warehouse study to map capacities and strengthen food security through better supply chain visibility."

PRIME Philippines conducted a hospitality and tourism market study in Davao and IGACOS, evaluating hotel demand, visitor trends, and investment feasibility.

PRIME Philippines conducted a feasibility study for a boutique developer’s mixed-use project, evaluating market demand, financial viability, and sector integration.

PRIME Philippines is producing a multi-year industrial market report, tracking warehousing, cold storage, and industrial park trends across Luzon, Visayas, and Mindanao.

The Philippines’ cold chain industry is entering a new growth phase as both public and private investments fuel the expansion of modern storage facilities. With rising demand from food, pharmaceuticals, and e-commerce, cold storage hubs are becoming vital in strengthening supply chain resilience and supporting nationwide distribution.

High costs and red tape continue to weigh on the Philippines, but strong infrastructure, incentives, and human capital could position the country as a key player in the global supply chain reset.

With record investments, world-class infrastructure, and surging warehousing demand, Metro Clark is rapidly transforming into Central Luzon’s modern industrial powerhouse.