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Press Room


How PRIME Philippines Enabled ALPLA’s ₱500M Manufacturing Entry into the Philippines
ALPLA inauguration in Filinvest Innovation Park Calamba A Strategic Market Entry by a Global Packaging Leader Global packaging company ALPLA has officially launched its ₱500-million manufacturing facility at Filinvest Innovation Park Calamba—marking its 200th plant globally and first in the Philippines. Behind this successful expansion is PRIME Philippines, which acted as the strategic advisor and transaction partner for ALPLA’s market entry. The Challenge: Entering a New
franjenunez7
6 days ago2 min read


BCDA Economic Projects Driving Infrastructure and Investment Growth in the Philippines.
The Philippines continues to strengthen its position as an emerging hub for investment and infrastructure development through large-scale initiatives led by the Bases Conversion and Development Authority (BCDA). These initiatives highlight the growing importance of BCDA Economic developments in transforming former military land into thriving centers for commerce, innovation, and sustainable urban growth. Through strategic partnerships with the private sector, BCDA has been i
DPM Interns
Mar 162 min read


Philippine Warehouse Supply Growth Projected to Reach Up to 5%.
The industrial real estate sector in the Philippines is seeing steady expansion, driven by increasing demand for modern warehouse facilities. According to a recent PortCalls report, Philippine warehouse supply growth is projected to reach up to 5% as logistics providers, manufacturers, and retail companies seek efficient storage and distribution solutions. This trend reflects the growing importance of warehouses in supporting e-commerce, trade, and nationwide supply chains.
DPM Interns
Mar 162 min read


NCR Office Occupancy Forecast: Metro Manila Demand May Decline Through 2027.
The NCR office occupancy forecast indicates that Metro Manila’s office sector may experience continued pressure in the coming years as new developments enter the market faster than demand can absorb them. According to a report from BusinessMirror, office occupancy across the National Capital Region (NCR) may decline through 2027 due to the steady expansion of office supply. Real estate consultancy PRIME Philippines noted that Metro Manila’s total office stock is expected to
DPM Interns
Mar 162 min read


PEZA Ecozone Firms Recognized Among Asia-Pacific’s Best Companies.
The Philippines continues to strengthen its position as a competitive investment destination in the Asia-Pacific region. In a recent announcement by the Philippine Economic Zone Authority (PEZA), several companies operating within a PEZA ecozone have been recognized among the region’s leading corporations. According to the agency, 29 Philippine companies were included in TIME Magazine’s World’s Best Companies of 2025 – Asia-Pacific, a ranking that evaluates corporate perform
DPM Interns
Mar 162 min read


Philippine Property Market Reset Opens New Opportunities for MSMEs and Major Brands.
The Philippine real estate sector appears to be entering a period of recalibration—one that could create new opportunities for businesses of all sizes. As highlighted in a recent report by Pilipino Mirror, the country’s property market is undergoing a strategic reset that may benefit both micro, small, and medium enterprises (MSMEs) and large corporations seeking expansion. While market cycles are common in real estate, the current shift is being driven by a combination of ch
DPM Interns
Mar 132 min read


Millennials & Gen Z Redefining Property Demand in the Philippines
The Millennials and Gen Z property demand in the Philippines is reshaping the direction of the country’s real estate sector. As these younger generations continue to grow within the workforce, their preferences are influencing how developers, investors, and businesses approach property development and leasing strategies. According to insights highlighted in a report by Bilyonaryo, Jet Yu of PRIME Philippines emphasized that Millennials and Gen Z are becoming key drivers of p
DPM Interns
Mar 132 min read


OFW Condo Investment Softens as Buyers Shift Offshore — Business Mirror Insight
Participation of Overseas Filipino Workers (OFWs) in Philippine condominium investments has softened significantly, with many now opting to allocate their funds to offshore residential markets rather than domestic properties, according to a report by Business Mirror. The shift reflects broader structural challenges facing the Philippine residential real estate market in 2026 , including rising transaction costs, inflation‑driven taxes, compressed rental yields, and declinin
franjenunez7
Mar 62 min read


The Big Picture: Industrial Market Leads Property Resilience in 2026 - Logistics News PH
The Philippine industrial real estate market in 2026 continues to demonstrate resilience, supported by strong structural logistics demand across key regions. In an article published by Logistics News PH, insights from PRIME Philippines highlight how long-term supply chain transformation is driving sustained demand for warehouses, distribution hubs, and cold storage facilities nationwide. The sector’s growth is increasingly supported by structural shifts rather than short-term
franjenunez7
Mar 62 min read


Jet Yu Outlines Why 2026 Marks a Turning Point for Developers and Investors - Property Report Ph
The Philippine property market in 2026 is entering a period of strategic transformation — a reset that presents opportunities for developers, investors, and occupiers alike. This shift was highlighted in coverage by Property Report PH following the Prime Philippines 2026 Property Market Outlook: The Big Picture , themed “Rise. Reset. Reinvention.” The year 2026 is positioned as a hinge point — a moment to reflect on the past decade of Philippine real estate while looking fo
franjenunez7
Mar 62 min read


Prime PHL: Office occupancy in NCR to fall through 2027 — Business Mirror Report
The Philippine office market is poised for continued adjustment, with occupancy levels in the National Capital Region (NCR) expected to trend downward through 2027 as fresh supply enters the market. In an article by BusinessMirror, real estate consultancy PRIME Philippines revealed that newly built office facilities scheduled for completion in 2026 and 2027 are likely to put downward pressure on overall office occupancy and lease rates in key Metro Manila business districts
franjenunez7
Mar 62 min read


Asset Rationalization Signals a New Era for Philippine Real Estate
As the Philippine property market continues its strategic evolution , major developers are reassessing long-term portfolios and shifting capital allocations to navigate changing industry fundamentals. According to GMA Network reporting, a PRIME Philippines observed that many large Philippine developers have begun rationalizing assets — selling off non-core or idle holdings and redirecting funds toward strategic investments for the next decade. This trend reflects a broader r
franjenunez7
Feb 272 min read


PRIME Philippines 2026 Property Market Outlook: 𝙏𝙝𝙚 𝘽𝙞𝙜 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 – 𝙍𝙞𝙨𝙚, 𝙍𝙚𝙨𝙚𝙩, 𝙖𝙣𝙙 𝙍𝙚𝙞𝙣𝙫𝙚𝙣𝙩𝙞𝙤𝙣 𝙤𝙛 𝙋𝙝𝙞𝙡𝙞𝙥𝙥𝙞𝙣𝙚 𝙍𝙚𝙖𝙡 𝙀𝙨𝙩𝙖𝙩𝙚.
PRIME Philippines’ 2026 Property Market Outlook gathered public and private sector leaders to examine the forces shaping Philippine real estate, from macroeconomic shifts to sector-specific forecasts across office, retail, industrial, residential, hotel, and VisMin markets.
franjenunez7
Feb 183 min read


[Expert Insights] Jet Yu on the Metro Manila Condo Oversupply
Jet Yu of PRIME Philippines addresses the "condo crisis" on ABS-CBN’s Market Edge, clarifying that Metro Manila's oversupply is localized, not market-wide. Learn about the 300% affordability gap, the shift to 2-4% yields, and why industrial real estate is now the market's most resilient pillar.
franjenunez7
Jan 122 min read


The truth behind Metro Manila’s condo crisis
Metro Manila’s condo oversupply is localized in Pasay, Parañaque, and Muntinlupa, not market-wide. Key issues include rising prices (up 300% vs 21% income growth), lower rental yields at 2–4%, and high transaction costs cutting resale profits. Despite challenges, demand from end-users, investors, and luxury buyers remains, with reforms on zonal values, VAT, and buyer incentives seen as crucial to restoring affordability and market liquidity.
PRIME Philippines
Sep 30, 20254 min read


PRIME Philippines plans Asia-Pacific expansion
PRIME Philippines, founded in 2013 by Jettson P. Yu, is set to expand its real estate advisory and brokerage services across Asia-Pacific. Once a startup facing skepticism, it has grown into one of the country’s fastest-growing consultancies by challenging tradition, highlighting emerging markets, and promoting industrial real estate. With global ambitions, PRIME aims to be the first homegrown Philippine firm to provide real estate insights and solutions abroad.
PRIME Philippines
Sep 30, 20253 min read


The truth behind Metro Manila’s condo crisis
METRO MANILA’S CONDOMINIUM OVERSUPPLY IS STRICTLY LOCALIZED, NOT MARKET-WIDE Contrary to common narratives, Metro Manila is not...
PRIME Philippines
Sep 18, 20254 min read


Warehouse supply seen to expand 4% in 2025
Philippine warehouse supply is set to grow 4% in 2025, reaching 37.6M sqm, driven by logistics, manufacturing, and retail. Demand doubled in late 2024, with provincial occupancy above 97% and rents up 6.19% YoY. Expansion focuses on Rizal, Cavite, Laguna, Pampanga, Cebu, and Davao. Cold storage is also rising, projected to grow 9% in 2025. PRIME Philippines and DTI are developing a national warehouse registry to boost transparency and efficiency in the supply chain.
PRIME Philippines
Sep 18, 20251 min read


Demand for industrial space expected to surge
Demand for industrial space in the Philippines is set to rise, driven by logistics, manufacturing, and the growing need for data centers. PRIME Philippines projects 50 million sqm of additional space by 2035, costing about P1.5 trillion. With Luzon’s industrial occupancy at 97% and over 100 data centers expected in three years, the country’s industrial sector is poised for massive growth and stronger foreign investment.
PRIME Philippines
Sep 18, 20252 min read
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