Press Room

Jet Yu of PRIME Philippines addresses the "condo crisis" on ABS-CBN’s Market Edge, clarifying that Metro Manila's oversupply is localized, not market-wide. Learn about the 300% affordability gap, the shift to 2-4% yields, and why industrial real estate is now the market's most resilient pillar.

Metro Manila’s condo oversupply is localized in Pasay, Parañaque, and Muntinlupa, not market-wide. Key issues include rising prices (up 300% vs 21% income growth), lower rental yields at 2–4%, and high transaction costs cutting resale profits. Despite challenges, demand from end-users, investors, and luxury buyers remains, with reforms on zonal values, VAT, and buyer incentives seen as crucial to restoring affordability and market liquidity.

PRIME Philippines, founded in 2013 by Jettson P. Yu, is set to expand its real estate advisory and brokerage services across Asia-Pacific. Once a startup facing skepticism, it has grown into one of the country’s fastest-growing consultancies by challenging tradition, highlighting emerging markets, and promoting industrial real estate. With global ambitions, PRIME aims to be the first homegrown Philippine firm to provide real estate insights and solutions abroad.

METRO MANILA’S CONDOMINIUM OVERSUPPLY IS STRICTLY LOCALIZED, NOT MARKET-WIDE Contrary to common narratives, Metro Manila is not...

Philippine warehouse supply is set to grow 4% in 2025, reaching 37.6M sqm, driven by logistics, manufacturing, and retail. Demand doubled in late 2024, with provincial occupancy above 97% and rents up 6.19% YoY. Expansion focuses on Rizal, Cavite, Laguna, Pampanga, Cebu, and Davao. Cold storage is also rising, projected to grow 9% in 2025. PRIME Philippines and DTI are developing a national warehouse registry to boost transparency and efficiency in the supply chain.

Demand for industrial space in the Philippines is set to rise, driven by logistics, manufacturing, and the growing need for data centers. PRIME Philippines projects 50 million sqm of additional space by 2035, costing about P1.5 trillion. With Luzon’s industrial occupancy at 97% and over 100 data centers expected in three years, the country’s industrial sector is poised for massive growth and stronger foreign investment.