PRIME Philippines 2026 Property Market Outlook: 𝙏𝙝𝙚 𝘽𝙞𝙜 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 – 𝙍𝙞𝙨𝙚, 𝙍𝙚𝙨𝙚𝙩, 𝙖𝙣𝙙 𝙍𝙚𝙞𝙣𝙫𝙚𝙣𝙩𝙞𝙤𝙣 𝙤𝙛 𝙋𝙝𝙞𝙡𝙞𝙥𝙥𝙞𝙣𝙚 𝙍𝙚𝙖𝙡 𝙀𝙨𝙩𝙖𝙩𝙚.

PRIME Philippines 2026 Property Market Outlook: 𝙏𝙝𝙚 𝘽𝙞𝙜 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 – 𝙍𝙞𝙨𝙚, 𝙍𝙚𝙨𝙚𝙩, 𝙖𝙣𝙙 𝙍𝙚𝙞𝙣𝙫𝙚𝙣𝙩𝙞𝙤𝙣 𝙤𝙛 𝙋𝙝𝙞𝙡𝙞𝙥𝙥𝙞𝙣𝙚 𝙍𝙚𝙖𝙡 𝙀𝙨𝙩𝙖𝙩𝙚.

The PRIME Philippines 2026 Property Market Outlook convened investors, executives, and leaders from both government and industry to hear PRIME Philippines’ outlook on Philippine real estate. This year’s edition carried a deeper narrative, pairing forward-looking sector forecasts with a grounded look back at how the market has evolved across the pre-pandemic, pandemic, and post-pandemic periods.  

The event was hosted and opened by Mimi Ong, host of ANC’s Market Edge, followed by welcome remarks from PRIME Philippines Founder & CEO Mr. Jet Yu, who set the groundwork for the day’s discussions by highlighting shifts in portfolio strategy, property performance, buyer preferences, and the demand drivers shaping 2026 decisions. 

At the core of 2026 Property Market Outlook was PRIME Philippines’ keynote, delivered by PRIME Philippines executives across major commercial real estate sectors: 

• Macroeconomic Overview: Cholo Florencio (Executive Vice President – Property Advisory) opened the session with a macro lens on productivity, investment flows, government budgeting, and capital markets, framing how the broader environment will influence real estate strategy in 2026. 

• Industrial: Ruth Coyoca (Vice President – Property Advisory) followed with the industrial outlook, covering warehousing, cold storage, industrial parks, and the operational requirements increasingly driving site and facility decisions. 

• Office: Mervyn Valenzuela (Vice President – Office Markets) then unpacked the office sector’s recalibration, tracking the sector’s turning points through the rise and fall of POGOs and the lasting effects of the COVID-19 period on occupier strategy. 

• Retail: Sondi Tuazon (Senior Head – Retail Markets) presented the retail outlook, focusing on the evolution of retail formats as shifting consumer behavior and pandemic-era disruptions reshaped tenant mixes and foot traffic patterns. 

• VISMIN: Reflecting PRIME Philippines’ nationwide coverage, Hannah Yoshida (Senior Manager - VisMin) delivered a multi-sector overview of Visayas and Mindanao, highlighting the regional growth nodes and investment considerations shaping the next cycle. 

• Hotel and Residential: Romel Dellosa (Assistant Vice President-Commercial Property Investment) closed the outlook with key themes and issues across hotel and residential sectors, linking demand drivers, market performance, and the sector’s near-term opportunities. 

Following PRIME Philippines’ presentation was a keynote message featuring Secretary Frederick D. Go’s remarks, delivered by Undersecretary Michael Peter A. Alejandro, connecting national priorities with the enabling environment for investment, competitiveness, and development. 

This transitioned into the Public Sector Panel Discussion, “Governance for a Changing Market: Policy Reflections, Present Challenges, Future Commitments,” bringing together leaders to discuss the policy, infrastructure, investment, and energy realities that will influence project feasibility, investor appetite, and long-term competitiveness. Featured panelists include: 

• Securities and Exchange Commission (SEC): Chairperson Atty. Francis Edralin Lim 

• Philippine Economic Zone Authority (PEZA): Deputy Director General for Policy and Planning  Anidelle Joy Alguso 

• Board of Investments (BOI): Executive Director Ma. Corazon Halili-Dichosa 

• Bases Conversion and Development Authority (BCDA): Executive Vice President & COO Atty. Gisela Z. Kalalo 

• Department of Energy (DOE): Director of Energy Utilization Management Bureau Patrick Aquino CESO III 

After the plaque awarding, the event continued with the Private Sector Panel Discussion, “The Evolution of Philippine Real Estate: Insights from Yesterday, Drivers of Today, Strategies for Tomorrow.” The panel focused on how market leaders are responding to changing consumer and occupier behavior, which risks they are pricing in, and what strategies they are deploying to win in the next cycle. Featured panelists include: 

• Metro Retail Stores Group Inc.: Vice President, Benedicto Clark  Miranda 

• Megaworld Global Offices: Head, Francisco Roxas 

• ANVIL Business Club: Chairman Emeritus, George Siy  

• PRIME Philippines: 

• Joy Rosario, Vice President – Industrial Market 

• Mervyn Valenzuela, Vice President – Office Market 

The PRIME Philippines 2026 Property Market Outlook concluded with plaque awarding, followed by closing remarks and refreshments, enabling continued dialogue and relationship-building among attendees across the public and private sectors. 

Watch the event highlight here:  https://www.youtube.com/watch?v=x76yMXQC35w