PRIME Philippines, founded in 2013 by Jettson P. Yu, is set to expand its real estate advisory and brokerage services across Asia-Pacific. Once a startup facing skepticism, it has grown into one of the country’s fastest-growing consultancies by challenging tradition, highlighting emerging markets, and promoting industrial real estate. With global ambitions, PRIME aims to be the first homegrown Philippine firm to provide real estate insights and solutions abroad.

Demand for industrial space in the Philippines is set to rise, driven by logistics, manufacturing, and the growing need for data centers. PRIME Philippines projects 50 million sqm of additional space by 2035, costing about P1.5 trillion. With Luzon’s industrial occupancy at 97% and over 100 data centers expected in three years, the country’s industrial sector is poised for massive growth and stronger foreign investment.