PRIME press releases, interviews, and articles

Interview with Jet Yu
How food parks can help budding entrepreneurs
General Assembly of the Davao City Chamber of Commerce and Industry
PRIME Philippines
PRIME Philippines
August 29, 2017

Davao city property market continues to thrive even under martial law

Jet Yu, founder and managing director of PRIME Philippines, was invited to speak in the General Assembly of the Davao City Chamber of Commerce and Industry last August 25, 2017 at the Grand Regal Hotel. Mr. Yu discussed the state of the property market of Davao City under martial law.

Mr. Yu's presentation details the following:

  • the perception and stand of investors on Mindanao as an investment area
  • a business survey on existing businesses in Davao City
  • the effects of martial law on Davao City investments
  • sectors of the property market that are generally unaffected and continue to grow, as well as the sole sector that was affected by the declaration of martial law.

PRIME Philippines Research Group has released a publication detailing the contents of Mr. Yu's presentation. 

For a copy of the publication click here

High land prices in Davao City a concern for investors
SunStar Davao
Ace June Rell S. Perez
June 21, 2017

A REAL estate service and consultancy firm, Prime Philippines raised that expensive real property prices in Davao City remains as a major concern among prospective investors.

Prime Philippines’ founder and managing director Jettson Yu told reporters during Wednesday’s Habi at Kape forum at the Abreeza-Ayala Mall that despite this, they were able to convince investors to still consider Davao properties for acquisition.

He said the city’s land in prime areas, Matina and Lanang for example, are now sold at P60,000 to P120,000 per square meters (sq. m.), which equals the value of Quezon City lands some two years ago. Land prices here started to shoot up since 2015.

“But we were still able to convince some to consider Davao lands despite the high price because of the projection that the city will be in the limelight given that President Rodrigo Duterte promoted Davao as a prime business and investment destination,” he said.

He added that prices can be justified only years from now after the promise infrastructure developments in the pipeline will be realized within Duterte’s administration. He cited the projects on Mindanao Railway System, road expansion, among others.

Yu said based on the physical set up of Davao City, in terms of infrastructure, it can be compared to Laguna, Cavite, and Bulacan. If not with the projected developments in the city, land prices should be pegged only not more than P50,000 per sq. m.

“Just recently in Calamba, Bulacan we were able to close a deal at P18,000 per sq.m. (prime areas), in Davao, we can hardly find properties that can be sold at that amount in prime areas,” he said.

He underscored that most of their clients, mostly land bankers and hotel owners, who want to buy properties in Davao are investors based outside Davao City.

“A lot of investors really want to have presence or expand operations in the city,” Yu said.

For the past four months, Yu said, they were able to tour around two to three groups of investors, big and medium companies.

“In terms of acquisition of lands, all are still on the process, still on the convincing phase but in terms of leasing, we already assisted nearly 20 investors,” Yu said.

Yu emphasized that the city is indeed ripe for big investments, however, some security threats in Mindanao affect, in ways, the business climate in the area. However, investment confidence here was unfazed because of its strong and effective local governance.

“Out of all the cities in the country, you can replicate any development but the discipline of people and safety are hard to replicate, that is the best asset of Davao,”

Prime Philippines provides clients and prospective investors in-depth research and sound advice about the real estate industry in the city.

Read more:

PRIME Philippines receives Golden Globe Awards
Business World | Banking & Finance Section | Page 8/S2 | June 14, 2017
PRIME Philippines
June 14, 2017

PRIME PHILIPPINES, the fastest growing real estate consultancy firm in the country, was recognized as the Best Real Estate Consultancy Firm in the 2017 Golden Globe Awards for Business Excellence. In photo (L-R) are PRIME Philippines head of events and public relations Krizza Gonzales, PRIME Philippines managing director Jet Yu, PRIME Philippines senior developement business manager Cholo Florencio, and PRIME Philippines assistant for events and public relations Sarah Magsakay

PRIME Philippines named best real estate service provider
Business World Banking & Finance | Page 8/S2
PRIME Philippines
May 12, 2017

PRIME Philippines was recognized as the Best Real Estate Service Company in the recently concluded 29th Global Excellence Awards. The Global Brand Awards is the world's premier product insignia in recognizing excellence in the branding and trademark industry organized by the Global Brand Award Council. In photo (L-R) are PRIME Philippines Senior IT Supervisor Aubrey Blancas (leftmost), PRIME Philippines Senior Sales Network Coordinator Ruth Coyoca (second from left), Chairman of Global Excellence Awards Dr. Jake Navea (fourth from left), PRIME Philippines Managing Director Jet Yu (fourth from right), PRIME Philippines Senior Business Development Manager Cholo Florencio (third from right), and PRIME Philippines Corporate Office Associate Krizza Gonzales (second from right).

PRIME Philippines takes oath as the newest trustees of Makati Tourism Inc.
Philippine Graphic Magazine| Vol.27 No. 49
PRIME Philippines
May 1, 2017

PRIME Philippines the fastest growing real estate consultancy firm in the country  is led by the 26 year old entrepreneur Jet Yu. He is recognized as one of the youngest and most successful real estate professionals to date. Recently, PRIME Philippines took oath as the newest trustee of Makati Tourism Foundation Inc. The oath is spearheaded by Makati Mayor Mar-Len Abigail Binay together with PRIME Philippines Representative Krizza Gonzales, Head of Events and Public Relation, Dr. Elton See Tan, Makati Tourism President and other officers of Makati Tourism. Makati Tourism Foundation Inc. aims to promote Makati City as the premier business and tourism destination in the Philippines.

PRIME Philippines expands to Davao City
Business Mirror | Property Section | Page B3
PRIME Philippines
April 12, 2017

PRIME Philippines is the fastest growing real estate consultancy firm in the country. The company has been given this recognition because of the company’s significant impact in Quezon City’s real estate developments.

PRIME Philippines is led by the 26-year-old entrepreneur Jet Yu, who is recognized as one of the youngest and most successful real estate professionals to date. He single-handedly spearheaded his team with a new standard for professionalism in the industry, growing the company ang making over P12 Billion worth of deals in less than four years.

The company now has over 60 projects under its commercial real estate consultancy portfolio spanning nationwide locations. Unstoppable, the company is set to continuously grow and expand, even to international locations. According to Yu, PRIME Philippines founder and managing director, ”The main objective of the expansion in Davao City is to make high-quality real estate services available to Davao developers, investors and occupiers. The company’s services and expertise, which produced numerous successful projects in Metro Manila, have been further refined and customized for the Davao Market.

Yu advocates the importance of having a complete and deep understanding of the market and utilizing the information to sustain long-term success in the commercial real estate industry.

For the team of intelligent and highly skilled individuals in PRIME Philippines, innovation and team are kept at the forefront of all business practices.

PRIME Philippines services expertise are in: Research and advisory services, acquisition and disposal of properties, office, retail and industrial leasing solutions and property and facility management services. All of these services are now available in Davao City.


The PRIME Philippines is located at the 4th Floor Topaz Tower,  Damosa I.T. Park, J.P. Laurel Avenue, Lanang, Davao City.

PRIME Philippines is leasing agent of Ben-Lor IT Center
Business World, Banking & Finance Section | Page 8/S2
PRIME Philippines
March 8, 2017

PRIME Philippines, the fastest growing real estate company in the country, led by 26 year old entrepreneur Jet Yu, was recently appointed to be the Sole Leasing Agent of Ben-Lor IT Center, Quezon Avenue. In photo are PRIME Philippines' Founder & Managing Director Jet Yu, together with Ben-Lor Realty Trading and Publishing Corp.'s President Dr. Benjamin Goquingco, Jr., and the Building Administrator Monabeth Ayon during the formal contract signing event.

Triumph Square appoints PRIME Philippines as Leasing Agent
BusinessWorld | Banking and Finance Section I2/S2
PRIME Philippines
December 22, 2016

PRIME Philippines was recently appointed as the sole leasing agent Triumph Square. The signing of the contract was headed by PRIME Philippines' Managing Director Jet Yu together with Triumph Development Corporation Property Manager Karen Lim, and PRIME Philippines Senior Manager Cholo Florencio. The 16-storey building is located in the heart of Quezon City -- specifically along Quezon Avenue. Triumph square will soon open its doors to lease its retail and office spaces with a total net leasable area of 7,795 sqms. to to coffee shops, restaurants, I.T. firms and BPO companies. This proves that PRIME Philippines is dedicated and committed to delivering outstanding real estate solutions to its valued clients.

PRIME Philippines Advocates Manila as Premier Business Hub in Asia
Business Mirror Health & Fitness | Page15
PRIME Philippines
October 13, 2016

PRIME Philippines, the faster growing commercial real estate brokerage firm in the country has recenlty spearheaded an advocacy on promoting the Philippines as one of Asia’s Premier Business Hubs.

PRIME Philippines Founding and Managing Director Mr. Jet Yu in partnership with Tag Media & Public Relation has stated the campaign for this advocacy with an event entitled “Asia Leaders Forum: Real Estate in the Philippines” which was held on July 29, 2016 at the newly opened and grandios Hotel Shangri-La at the Fort in Taguig City.

This campaign aims to promote the Philippines as one of the leading business centers in Asia in terms of its technology, trends, and landscapes. The event was orated and attended by some of the leading business gurus in the country. To name a few of these distinguished business personalities: Mr. Jet Yu, the Founding and Managing director of PRIME Philippines, Architect Jun Palafox of Palafox Associates, Robert Yupangco of Yupangco Group, Camille Montejo of NWSteel Technologies Inc., Mario Berta of Flyspaces, Dr. Elton See Tan of E Hotels, Resorts, and Residences Suites, Cholo Florencio of PRIME Philippines and Engr. Grace Nicolas of Tag Media and Public Relations.